
Retail & group buy
From social comments to sales orders
Orders arriving through ordinary customer comments now enter the same order and stock records as orders placed on the storefront.
The work before
A member of staff read each Facebook or Instagram comment, worked out the item and quantity, checked the customer, checked stock, typed an order and replied manually. Busy posts could outrun the person handling them.
What we built
A shared order flow for Facebook, Instagram, WhatsApp, LINE and the storefront. Each message is understood, matched to the customer and converted into a real sales order against current stock.
What changed in daily work
- Order comments are separated from questions and other replies.
- The customer and requested products are matched automatically.
- Stock is reserved when the order is created.
- Confirmation returns through the channel the customer used.
Systems involved
- HelloGroupBuy
- Hello Business Platform

